Craft Service

  • Reading time:2 mins read

by [redacted]

Over the years, game design has calcified. If I were to pick a turning point, I might point at the SNES — a system of broadly appealing games that delivered exactly what people expected of a videogame, challenged few perceptions, and established the status quo for 2D console-style game design. Since then it’s been hard to get past the old standards — the prettied-up enhancements of Super Mario 3, The Legend of Zelda, and Metroid that added little new in terms of expression or design language, yet that refined the hell out of some proven favorites.

You could say that the SNES was the epitome of Miyamoto-styled design (even in games by other developers), and you’d have a reason for saying that. Namely, it was the Miyamoto Box: Nintendo’s reward to Miyamoto for the broad appeal of his NES catalog. Meanwhile Miyamoto’s opposing force, in Gunpei Yokoi, was rewarded for his invention of the Game Boy by having his studio removed from mainstream console development to support his brainchild. The message was clear: Miyamoto’s way was the successful one, so he would be in charge of everything important from here on.

The thing is, Miyamoto is just one voice. He had a few brilliant ideas in the mid-1980s, all born out of a particular context and in response to particular problems. And then by the turn of the ’90s he was pretty much dry. All that was left was to codify his ideas, turn them into a near law of proper design — regardless of context — and then sit back to admire his work, while new generations carefully followed his example as if manufacturing chairs or earthenware pots. A videogame was a videogame, much as a chair was a chair. It was a thing, an object, with particular qualities and laws.

Thing is, videogames aren’t things; they’re ideas.

( Continue reading at DIYGamer )

Crowded Field, Modest Diversity Slowly Implodes Industry

  • Reading time:3 mins read

by [name redacted]

Originally published in, I believe, the August issue of Play Magazine, split into a few blurbs across a two-page spread. I thought it rather worked in that format.

While everyone is freaking out about the economy, some trends are older and more reliable. Over the last decade, as the game industry has become big business and budgets have skyrocketed, yet everyone has continued to produce more less the same material, more and more groups and individuals have had to compromise.

The New Generation – Part Two: Masterminds

  • Reading time:23 mins read

by [name redacted]

Originally published by Next Generation.

Something is happening to game design. It’s been creeping up for a decade, yet only now is it striding into the mainstream, riding on the coattails of new infrastructure, emboldened by the rhetoric of the trendy. A new generation of design has begun to emerge – a generation raised on the language of videogames, eager to use that fluency to describe what previously could not be described.

First, though, it must build up its vocabulary. To build it, this generation looks to the past – to the fundamental ideas that make up the current architecture of videogames – and deconstructs it for its raw theoretical materials, such that it may be recontextualized: rebuilt better, stronger, more elegantly, more deliberately.

In the earlier part of this series, we discussed several games that exemplify this approach; we then tossed around a few more that give it a healthy nod. Some boil down and refocus a well-known design (Pac-Man CE, New Super Mario Bros.); some put a new perspective on genre (Ikaruga, Braid); some just want to break down game design itself (Rez, Dead Rising). In this chapter, we will highlight a few of the key voices guiding the change. Some are more persuasive than others. Some have been been making their point for longer. All are on the cusp of redefining what a videogame can be.

The New Generation – Part One: Design

  • Reading time:15 mins read

by [name redacted]

Originally published by Next Generation.

An idea is healthy only so long as people question it. All too often, what an idea seems to communicate – especially years and iterations down the line – was not its original intention. Context shifts; nuance is lost. To hear adherents espouse an idea, measureless years and Spackle later, is to understand less about the idea itself than about the people who profess it, and the cultural context in which they do so.

In 1985, an obscure Japanese illustrator slotted together a bunch of ideas that made sense to him that morning, and inadvertently steered the whole videogame industry out of the darkest pit in its history. Since that man’s ideas also seemed to solve everyone else’s problems, they became lasting, universal truths that it was eventually ridiculous – even heresy – to question.

So for twenty years, skilled artisans kept building on this foundation, not really curious what it meant; that it worked was enough. They were simply exercising their proven craft, in a successful industry. Result: even as technology allowed those designers to express more and more complex ideas, those ideas became no more eloquent. The resulting videogames became more and more entrenched in their gestures, and eventually spoke to few aside from the faithful – and not even them so well. Nobody new was playing, and the existing audience was finding better uses for its time. A term was coined: “gamer drift”.

Touch Generations

  • Reading time:13 mins read

by [name redacted]

Originally published by Next Generation, under the title “FEATURE: A Short History of Touch”.

A few years ago, Nintendo launched the DS with a vaguely unsettling catch phrase: “Touching is Good”. Their PR team sent disembodied plastic hands to everyone on their mailing list, in the process creeping out Penny Arcade. As creepy and forward as the campaign was, it had a point. Touching historically has been good, for the game industry.

On a whole, videogames are an awfully lonely set of affairs. They paint an alluring well, then give the player rocks to throw, to see what ripples. From Spacewar! to Pong, you’re always shooting or batting or throwing some kind of projectile, to prod the environment. Even in some of the most exploration-heavy games, like Metroid, the only way to progress is to shoot every surface in sight, with multiple weapons. Little wonder art games like Rez are based on the shooter template: it’s about as basic a videogame as you can get. See things, shoot things, you win. If things touch you, you lose. Except for food or possessions, generally you can only touch by proxy; toss coins into the well; ping things, to see how they respond. To see if they break.

The Pathology of Game Design

  • Reading time:18 mins read

Originally published by Next Generation.

As I entered adolescence, my mother decided in her wisdom that I was destined to be an actor. That I showed no particular enthusiasm or indeed talent did not dampen this enterprise for years to follow. One summer, between calls for music videos and hypothetical summer blockbusters, I chanced into a tryout for a hypothetical Blockbuster ad. To the best I can recollect, the company was adding Genesis and Super Nintendo games to its rental library, and to demonstrate the premise was sending out a net for the archetypal game-playing teenager.

Thus I found myself lost across a desk from a pockmarked man with a mustache. When the man asked me to show him my “videogame” acting, I hunched over and concentrated at a spot a few yards ahead of me, miming my button presses with an imagined precision. I knotted my brow, maybe gritted my teeth or moved my lips as if to mutter. You can imagine where the scene goes from here. The director keeps asking for “more”, growing frustrated in proportion to my unease. He wants me to thrash in my chair, slam the buttons like a jackhammer, contort my face, and show him my best Beverly Hills orgasm. I am amazed; he patronizes me; I get to go home. Later I met the man they cast as the teenager; he was in his late twenties and had a habit of performing rude gestures to passers-by.

Fifteen years later, despite what seem obvious advances in technology and design, people don’t really see videogames any differently.

Dead Rising: A Trope Down Memory Lane

  • Reading time:1 mins read

by [name redacted]

In 1985, Shigeru Miyamoto came to down with a truckload of tropes, and they were so wonderful, they did such a great job at filling the creative vacuum of the time, that it took two decades for people to notice the limits to their application. Now, step by step, we’re kind of getting back our perspective. Under Satoru Iwata’s oversight, Nintendo – so long, so much to blame for the entrenchment – has painted a huge “EXIT?” sign in the air, with a wave and a sketch. Valve has suggested new ways to design and distribute software. Microsoft and Nintendo have tinkered with how videogames might fit into our busy, important lives. Blog culture is helping aging gamers to explore their need for games to enrich their lives, rather than just wile them away. And perhaps most importantly, the breach between the Japanese and Western schools of design is finally, rapidly closing.

( Continue reading at Game Career Guide )

Setting the Standard

  • Reading time:5 mins read

by [name redacted]

Part thirteen of my ongoing culture column; originally published by Next Generation, under the title “The Road to a Universal Platform”. Now, despite my wittering most of these title and spin changes have a minor effect on the article. This one was… regrettable, though, as the article sort of makes the opposite point: though a universal format may be our inevitable destination, the notion is terribly premature. And yet because of the title and the spin, most people jerked their knees in response without actually reading the article. Oh well. Here it all is, as originally framed.

David Jaffe recently came under some criticism for a few statements to consumer website 1UP about his future visions of the game industry. The big headline, repeated across the Internet for a day or two, was “Ten years from now there will be one console”. It was an unguarded comment, following his own nostalgia for the days of rampant console exclusivity. Jaffe expressed annoyance at the current standard of cross-platform development, and wondered if it was coming to the point where the only distinguishing factor from one console to the next would be its first-party software. From there he made the leap that this small distinction might not be enough justification for multiple consoles – therefore, he figured, perhaps we’re on a road to a single universal platform.

There was much tittering in the aisles; a few people made comparisons to Trip Hawkins’ dreams for the 3D0 – a console standard that, much like a VCR or other piece of home electronics, would be licensed out to any manufacturer with the initiative. In fact, that comparison is pretty appropriate in that both Trip and Mr. Jaffe have the same reasonable – and actually rather clever – idea, with the same understandable flaw.

Defining the Next Generation

  • Reading time:28 mins read

by [name redacted]

This article was originally intended as a conclusion to NextGen’s 2006 TGS coverage. Then it got held back for two months as an event piece. By the time it saw publication its window had sort of expired, so a significantly edited version went up under the title “What The New Consoles Really Mean”.

So we’re practically there. TGS is well over, the pre-orders have begun; Microsoft’s system has already been out for a year (and is now graced with a few excellent or important games). The generation is right on the verge of turning, and all those expensive electronics you’ve been monitoring for the last few years, half dreading out of thriftiness and secret knowledge that there won’t be anything good on them for a year anyway, will become the new status quo. Immediately the needle will jump and point at a new horizon, set around 2011, and everyone will start twiddling his thumbs again. By the time the drama and dreams resume, I’ll be in my early thirties, another American president will have served nearly a full term – and for the first time in my life I really can’t predict what videogames will be like.

Five That Didn’t Fall

  • Reading time:53 mins read

by [name redacted]

Part nine of my ongoing culture column for Next Generation. After the popularity of my earlier article, I pitched a companion piece about companies that had lived past their remit, yet technically were still with us. On publication we lost the framing conceit and the article was split into five pieces, each spun as a simple bottled history. In turn, some of those were picked up by BusinessWeek Online. Here’s the whole thing, in context.

A few weeks ago we published a list of five developers that made a difference, helped to shape the game industry, then, one way or another (usually at the hands of their parent companies), ceased to exist. One theme I touched on there, that I got called on by a few readers, is that although in practical terms all the listed companies were indeed defunct, several continued on in name (Atari, Sierra, and Origin), living a sort of strange afterlife as a brand detached from its body.

This was an deliberate choice; although Infogrames has been going around lately with a nametag saying “HELLO my name is Atari” – and hey, why not; it’s a good name – that doesn’t make Infogrames the historical Atari any more than the creep in the purple spandex with the bowling ball is the historical Jesus. (Not that I’m relating Infogrames to a fictional sex offender – though he is a pretty cool character.) The question arises, though – what about those companies which live on in both name and body, yet which we don’t really recognize anymore? You know who I’m talking about; the cool rebels you used to know in high school, who you see ten years later working a desk job, or in charge of a bank. You try to joke with them, and they don’t get a word you’re saying. You leave, feeling a mix of fear and relief that (as far as you know) you managed to come out of society with your personality intact.

The same thing happens in the videogame world – hey, videogames are people; all our sins are handed down. This article is a document of five great companies – that started off so well, ready to change the world – that… somehow we’ve lost, even as they trundle on through the successful afterlife of our corporate culture. And somehow that just makes us miss them all the more.

The Nose Before Your Face

  • Reading time:12 mins read

by [name redacted]

Part eight of my ongoing culture column; originally published by Next Generation, under the title “The Value of Simplicity”.

So lately we’ve been swinging back toward thinking about games as a medium of expression. It’s not a new concept; way back in the early ’80s, companies like Activision and EA put all their energy behind publicizing game designers like rock stars – or better yet, like book authors – and their games as unique works by your favorite authors. This all happened just after figures like Ed Logg and Toshihiro Nishikado started to extrapolate Pong and SpaceWar!, incorporating more overt narrative frameworks and exploring more elaborate ways of interacting with the gameworld. From this initial explosion of creativity came Steve Wozniak and the Apple II, providing an easy platform for all of the early Richard Garriotts and Roberta Williamses and Dan Buntens to come.

Then stuff happened, particularly though not specifically the crash; the industry changed in focus. On the one hand we had ultra-secretive Japanese companies that – like Atari before them – usually didn’t credit their staff for fear of sniping and for the benefit of greater brand identity; on the other, what US companies remained tended to inflate beyond the point where small, expressive, intimate games were economically feasible. And then there’s just the issue that, as technology grew more complex, design teams grew larger and larger, making it harder for any one voice to stand out, leading to more of a committee-driven approach.

No More E3: Now that’s what I call a duck!

  • Reading time:2 mins read

Wow, yes. This is a good thing! Both Tim and I have been arguing for a while that this circus should have been behind us years ago. That it still existed was a symbol of sorts of the whole inward-tuned wankathon that has been the game industry for a number of years. Sort of an embarassment, really. And it’s not the booth babes that were the problem, either.

It seemed clear that the changes this past year were a sign of desperation: either clean things up and change, or the expo will become completely irrelevent. The industry has actually started to move again, the last couple of years, and E3 really didn’t seem necessary anymore in its current form. The basic conclusion, from the people I’ve talked to, is that E3 really wasn’t any different this year. Maybe a little less annoying — and yet without the most ridiculous excess to distract a person, it became clear just how tedious and ill-conceived the whole thing was. It seemed clear that E3 was on its way down.

That they should have pulled out so abruptly is a surprise, though. Not an unwelcome one, mind! I just expected a more gradual, kicking, screaming, choking death until nobody cared anymore. I’m impressed, frankly. This is one of the more heartening things I’ve heard in a while, in regards to the industry in general — not just the “death” of E3; the boldness in simply pulling the plug like this, rather than clinging. The whole change in attitude that this suggests — well. It’s good! I like it!

Home of the Underdogs

  • Reading time:13 mins read

by [name redacted]

Part five of my ongoing culture column; originally published by Next Generation, then reprinted by BusinessWeek, under the title “The Lasting Impact of “Failed” Consoles”.

The videogame industry is usually portrayed as a battle of titans: Xbox versus PlayStation versus the Nintendo Whatever, butting heads over the biggest market share. The winner, by virtue of winning, will lay the law for future generations. This is a tough industry, where the ruthless survive and the weak or incomprehensible are savaged and devoured.

A curious thing about videogames is that, underneath the bluster, you’ll nearly always find that the “losing” platforms – from the Sega Saturn to the Turbografx-16 – are in many ways either objectively superior to or subjectively more intriguing than what “won”; what they typically lack is balance. Like root beers or politicians, typically the top candidates rise to the top not out of pure excellence; they rise because they serve the basic desires of the greatest audience while offending the fewest.

Mascots and Messages

  • Reading time:16 mins read

by [name redacted]

Part four of my ongoing culture column; originally published by Next Generation under a different title; something like “The Problem with Mascots”. Somewhere between this article’s completion and its publication, one of my more vocal “fans” started a forum thread about Sonic the Hedgehog. He felt a few of the points were similar; I think something in my description of Sonic. Considering this is one of my least favorite articles, I sometimes wonder if it was worth the bother. Still, here it is again.

I wrote a while ago that there’s maybe one good Sonic game for every two flops. At the time I was halfway kidding, setting up the premise for a silly “top ten” list. Where I wasn’t kidding, I was speaking from a historical perspective rather than a contemporary one. As much as I have loved the guy, I’m aware that Sega hasn’t done too well by Sonic for a long time – to the point where he’s now the butt of dumb jokes on semi-respectable business websites. Since the Genesis we’ve seen, what, one truly great Sonic game?

When Sonic and Sega came back with the Dreamcast, they did it with a collective bang. Everyone cheered at his return, and at Sega’s. Then came a less interesting sequel. Then Sega went out of the console business, and suddenly there didn’t seem much point to Sonic anymore. More games kept coming out, each worse than the last, each building on the least compelling parts of Sonic Adventure. People stopped caring about the character, then started mocking him. Sega tried to address the problem with Shadow: a grittier, cooler answer to Sonic. Without even playing the game, people immediately wrote off the character, Sega, and everybody involved with the franchise.

The problem wasn’t really Shadow, or his game – even the concept behind it, for what it was worth. Heck, people didn’t even have to play it to dismiss it. The problem was that it didn’t seem like Sega knew what the hell it was doing anymore.

And Then There Were None

  • Reading time:25 mins read

by [name redacted]

Part three of my ongoing culture column; originally published by Next Generation, under the title “Culture: Five that Fell”.

For all its immaturity, you can tell the videogame industry is getting on in years. With increasing, even alarming, frequency, the faces of our youth have begun to disappear – forced from the market, absorbed into conglomerates, restructured into oblivion, or simply retired from the grind.

The first big wave hit back in the mid ’90s, when increased development costs, the demise of the American arcade, and the shift from 2D development left dozens of small and mid-sized developers – from Toaplan to Technos – out in the cold. Those that didn’t die completely – Sunsoft, Vic Tokai – often pulled out of the US market, or even out of the videogame business. Western outfits braced for the storm by merging with larger and ever larger publishing conglomerates, rationalizing that it was the only way to survive in an uncertain market.

The second wave came only a few years ago, after the burst of the tech bubble. In effort to streamline costs, parent companies began to dump their holdings left and right, regardless of the legacy or talent involved. Those that didn’t often went bankrupt, pulling all of their precious acquisitions down with them. Sometimes the talent moved on and regrouped under a new game; still, when an era’s over, it’s over.